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Marketing-Cloud-Advanced-Cross-Channel Top Exam Dumps, Marketing-Cloud-Advanced-Cross-Channel Exam Cram Review

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 2

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 3

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 4

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 5

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 6

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 7

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q64-Q69):

NEW QUESTION # 64
Where would you add a topic profile

A. Social studio engage
B. Social studio automate
C. Admin settings
D. Workspace settings

Answer: C

NEW QUESTION # 65
What three reasons explain why an SMS message may fail to reach a mobile device?

A. The user is out of range of cellular networks
B. The mobile device has a low battery.
C. The user is currently on a call.
D. The mobile device is powered off
E. The number used to send the SMS was a landline

Answer: A,D,E

NEW QUESTION # 66
How are profiles merged In IS:

A. Once a day
B. Probabilistic matching
C. Deterministic matching on matched identities

Answer: C

Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.

NEW QUESTION # 67
What is the fastes way to add a classification to a post?

A. Macro
B. Classification cannot be added to a post
C. Add classification manually to each post.

Answer: A

Explanation:
Understanding Classifications and Macros:
Classifications: In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
Macros: Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.
Why Macros are the Fastest:
Automation: Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
One-Click Application: Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
How to Use Macros for Classifications:
Create a Macro: In Social Studio, go to "Admin" then find "Macros" under your workspace. Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
Define Macro Actions: Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
Apply the Macro: In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
Why Other Options Are Incorrect:
B . Add classification manually to each post: While you can add classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
C . Classification cannot be added to a post: This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore, A. Macro is the correct answer.

NEW QUESTION # 68
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are u using attribute to attribute comparison.
B. Is there any spelling mistake in your contact attributes.
C. Are there any eligible matching orders for that particular contact

Answer: A

NEW QUESTION # 69
......

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